Royal Mail Prompts Business Customers To Go Green

As well as experimenting with electric vehicles, Royal Mail in the UK has a couple of other initatives aimed at their customers.

They are encouraging businesses and organisations to target their unaddressed direct mail campaigns more effectively, stop using polywrap (plastic envelopes) and use vegetable inks as part of a new green initiative. They have also launched a ‘Carbon Neutral Door to Door scheme’ that members of will use paper with a minimum of 50% recycled content, all virgin paper must be Chain of Custody accredited, packaging must first be reduced and then made from recycled, recyclable or reusable materials, windows should be omitted from campaign envelopes and cleaner varnishes should be used.

Read more at Print Week. Makes good sense to me.

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