Brown Is The New Green

A bit of a lazy post for me today, but I wanted to point you in the direction of journalist and author Nick Rosen. His website, off-grid.net, is a great place to find out about being green. Except in a recent post he now thinks that the word ‘green’ is too overused and we should change it to brown.

And he may have a point, along with actress Daryl Hannah (you know, from Splash) and some others, he argues that every company tries to use the word green now. I like the suggestion of Greenpeace turning to Brownpeace, but how long would it be until ‘brown’ is used in the same way?