Cafédirect, the UK’s largest 100% Fairtrade hot drinks company sent us details of how they helped Ewan McGregor and Charley Boorman have a regular caffeine fix as they travelled the Long Way Down through Europe and Africa.
They rode from Scotland to South Africa, through 20 countries. As part of their intrepid 15,000 mile motorcycle adventure, which started in May 2007 in John O’Groats and arrived in Cape Town early August, Ewan and Charley visited Uganda. There they met Cafédirect’s grower partners at the Gumutindo Coffee Cooperative – suppliers of Cafédirect Mount Elgon gourmet coffee beans. During their visit they mastered the art of coffee “cupping” (tasting) and learnt how to ‘shlurp and spit’ like professional tasters!
The adventure will be shown on BBC 2 and Fox TV, starting 28 October 2007. For more information visit: www.longwaydown.com.