The wonderfully named UK grocer, Sussex and the City, sells staples such as jams, nuts and biscuits, along with beer and wine. The point of difference: all the wares are produced within 50 miles of Sussex and the City’s location in Brighton.
Thus customers aren’t simply stocking their pantry shelves, they’re demonstrating some healthy local pride, and getting guaranteed freshly delivered foods in the process. Equally important, Sussex and the City’s customers help support small-scale local food producers.
The store’s founder, Duncan Innes, previously had been the general manager of the environmentally intelligent Japanese restaurant Moshi Moshi, a role that acquainted him with quality suppliers in the area.
Another store in New York (Williamsburg, Brooklyn) called Urban Rustic, is a grocery store and café that mostly sells food and dry goods produced less than 100 miles away from the store. Anything from farther afield will be sourced from sustainable sources.