Greenpeace USA sent us an email to let us know about their new spoof Kleenex site, called Kleercut they have set up. I didn’t realise but the largest stretch of ancient forest in North America is being clearcut for disposable paper products.
For those outside of the USA who might not know how big Kleenex is in the USA, it’s used instead of the word tissue by people I know, as in “Pass me a Kleenex”.
Their website states that “Did you know that it takes 90 years to grow a box of Kleenex? That’s right, every time you use a Kleenex tissue, you are blowing away ancient forests. And every time you use Scott or Cottonelle toilet paper, you’re flushing old growth trees down the toilet. That’s because Kimberly Clark, maker of these products, all but refuses to use recycled paper in its products.”
[Update: Please check the comments below for some interesting discussion and what virgin tree fiber is]