Arena Flowers are the first florists in the UK to offer ethically sourced Fair Flowers Fair Plants (FFP) products. A bit about FFP was written by Arena Flowers’ marketing analyst, Adarsh Rangaswamy, on Green Girls Global. He says:
“Fair Flowers Fair Plants (FFP) is a European initiative which addresses historic shortcomings by creating a level playing field for all producers by setting uniform, global standards. One of the unique features of FFP is its emphasis on auditing the entire supply chain to regulate the use of pesticides, land, energy and the working environment. Furthermore, it also offers flexibility to florists to source their produce either from flower auctions or directly, through FFP compliant growers. This latter approach, favoured by ArenaFlowers.com where possible, guarantees fresher floral produce, reduced wastage and a happier customer (key!). In the longer term, FFP’s aim is to unify all existing standards to make it simple for growers, traders and consumers. We’re proud to say that we are the first UK florist to sell FFP-accredited products and have now launched an ethical category featuring all our whiter than white products.”
While you can get Fair Trade Flowers too, FFP flowers are also ethical and as I normally only buy British blooms, I thought I’d give Arena Flowers a go and Adarsh was happy to oblige. Thankfully he included chocolates and wine as opposed to a balloon and cuddly toy but I was delighted with the results. I was sent the Bright and Cheery bouquet which was a visual delight.
Not only did it look great, but the smell of the roses is lovely and the lilies will open in a couple of days – I can’t wait. In the UK flowers are seen as more of a luxury item than in other countries, but receiving a bunch like this for the home reminded me why I get them. They brighten up the room, delight the girlfriend and coming with flower food, they’ll last a while. If you’re going to buy flowers anyway, why not make sure they’re ethical? It’s estimated that more than 18 million Fair Trade stems were sold in the UK in 2005 so there’s certainly a market for FFP-accredited flowers.
The Bright and Cheery selection costs £34.99 with the vase, wine and chocolates extra, but no delivery charge.