Greenwala is a green social network launched in November 2008. With many other green social networks out there, what’s does Greenwala have going for it?
The founders designed the community to be the first social network that brings people together with brands committed to living and fostering a sustainable lifestyle. It is (according to them) an online destination where people can learn to be green, brag about being green and share their actions with their friends, family and community.
“We developed Greenwala because too many other online and offline green communities are fragmented and disorganized, not to mention negative,” said Rajeev Kapur, founder and chief wala, Greenwala. “We’re excited about the opportunities to make the world a cleaner, sustainable place, and we’re not alone. We thought there was an opportunity to create a network where people could share that enthusiasm.”
Greenwala’s flagship product is a social community made up of “greenwalas” – people who share knowledge and help others live a greener lifestyle. Within this community, members can learn to be green, brag about being green and share their actions with their friends, family and community.
They aim to be different by also being able to work with brand marketers to create online viral campaigns that span the last green mile, via direct interaction with consumers in its network. “We wanted to provide marketing solutions to organizations looking for avenues to broadcast their green messages to a targeted base of influencers within and beyond the Greenwala community,” Kapur said.
Greenwala is open to anyone aged 13 or older with an e-mail address and access to the Internet. To become a member, create a profile, invite friends and connect with those around the world committed to sustainability.