Discover the Forest Campaign

Personally, I like the forest and don’t go often enough. The US Forest Service and the Ad Council have a Public Service Announcement campaign about rediscovering the forest. The amount of time U.S. children spend outdoors has declined 50% in the past 20 years, according to the Ad Council. The Forest Service is hoping to change this startling statistic through a PSA project entitled “Where the Other You Lives” that encourages tweens and their parents to re-connect with the great outdoors.

The Forest Service and the Ad Council created a pretty cool microsite for the campaign where you can find local parks and pick up ideas on what to do on an outdoor adventure (leaf rubs, tracking animals, learning to use a compass). Take a look at Discover The Forest here.

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