A UK (Cornwall) based surf company has been getting a lot of attention recently for it’s pioneering environmental initiatives. Finisterre have been recognized widely recently winning the 2008 Observer Ethical award and are currently finalists for the RSPCA (Britain’s Royal Society for the Prevention of Cruelty to Animals) good business awards (results may be out by the time you read this).
Their new Australian Merino wool line is shown below, the incredibly fine 17.5 micron merino can be traced from sheep to shelf.
They also aim to use less raw materials, less production effects, less transport, and in the end less environmental footprint left by the business and you as a consumer. Finisterre also sells weatherproof jackets, sweatshirts and other garments to keep you warm and insulated.