Are Consumers Ready For Natural Cleaning?

Ben from online eco-friendly shop Big Green Smile has written a post about about Ecover and natural cleaning:

“Natural cleaning products brand Ecover has backed up an assertion that more and more consumers have decided now is the time to give their cupboards an organic makeover.

“Associate editor of Natural Products Marketplace Alissa Marrapodi remarked that householders are now keener than ever to get rid of their chemical-based cleaning goods.


“Citing research from the US Poison Control Centres, she noted that cleaning products accounted for almost one-tenth of cases of exposure to toxic material, almost two-thirds of which involved children under the age of six.

“Consequently, she remarked that consumers are now ready to sacrifice their chemical goods for natural cleaning products.

“Assistant marketing manager at Ecover Kipling Wagner agreed, saying: “Demand is huge and growing daily. The key is to not saturate the market or consumers.”

“Ms Wagner’s comments come after Syida Lizta Amirul Ihsan, a correspondent at the New Straits Times, claimed that consumers could be confused at the number of different brands and methods of certification which exist in the natural cleaning products marketplace.”


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