Online wine vendor CellarThief donates 100 days’ worth of clean water for every bottle of wine it sells.

From the site “Almost 1 billion people on the planet don’t have clean drinking water – that’s 1 in 8 people. Not having clean drinking water leads to terrible illness and death – in fact 42,000 people die every week from a lack of clean, safe water with 90% of those deaths being children 5 years old or younger. If you help us sell this wine out, the Bounty is awarded! We’ll tag on another 50 days of clean water for every bottle of wine sold! That totals 5 months of clean water per bottle of wine – that can make a difference!”

A great idea, if you’re buying wine anyway, and it’s the same price as somewhere that donates water, then why not buy from them? Shipping for 3 or more bottles is $5.

[Via: Springwise]