Ben & Jerry’s have gone 100% Fairtrade (where possible), at least in Europe.
“All the chunks, all the swirls, all the flavours in every tub, in all 18 countries in Europe, will be 100% Fairtrade by the end of 2011. It’s a massive investment – but we know it’s an investment worth making.”
They launched their first Fairtrade ice cream in 2006, and by April 2010, 60% of their ice cream will be Fairtrade. There are four currently already certified Chunky Monkey, Chocolate Macadamia, Vanilla and Vanilla Toffee Crunch. Baked Alaska, Caramel Chew Chew, Chocolate Fudge Brownie, and Phish Foo will be ones that follow this year.
The video below shows Ben and Jerry talking about their new Fairtrade promise: