Fairtrade Ice Cream from Ben & Jerry’s

Ben & Jerry’s have gone 100% Fairtrade (where possible), at least in Europe.

“All the chunks, all the swirls, all the flavours in every tub, in all 18 countries in Europe, will be 100% Fairtrade by the end of 2011. It’s a massive investment – but we know it’s an investment worth making.”

They launched their first Fairtrade ice cream in 2006, and by April 2010, 60% of their ice cream will be Fairtrade. There are four currently already certified Chunky Monkey, Chocolate Macadamia, Vanilla and Vanilla Toffee Crunch. Baked Alaska, Caramel Chew Chew, Chocolate Fudge Brownie, and Phish Foo will be ones that follow this year.

The video below shows Ben and Jerry talking about their new Fairtrade promise:


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s