Wood Watches Plant A Tree For Every One Sold

Not I’m a big fan of wooden things – not as much as an ex-girlfriend who want a wooden microwave when we moved in together – but as soon as I saw theses watched from WeWOOD I wanted one.

Originally from Florence, Italy, WeWOOD uses Miyota movements in its wooden watches which are “completely absent of artificial and toxic materials”.

And its partnered with American Forests to plant a tree for every watch it sells.

Each watch, available for men and women, costs $119. And I want one.


Spotted via: Springwise.


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