Every now and then, we come across an organization or product that really inspires us. One such organization is the simple, engaging and environmentally-friendly We are what we do. Rather aptly titled, the UK-based charity describes itself as ‘a global movement that inspires people to use their everyday behaviour to affect big environmental and social issues.’ It’s a pretty ambitious aim, but when you check out their credentials, they certainly pack a punch.
Remember the wonderful bag, designed by Anya Hindmarch, with the strapline ‘I’m NOT a plastic bag.’? A limited edition run, the bag became synonymous with the move away from plastic bags, and towards an altogether more sustainable way to carry groceries and other shopping. And the idea for the bag? It came from this great little charity that seems to be brimming with good green ideas.
If you check out the We are what we do website, you’ll find ideas for 132 actions that you can do right now, to help make life a little bit better for everyone. From saving energy to recycling, donating money to improving the area that you live in, there’s something for everyone. The website includes a live counter, which allows you to ‘report’ when you’ve completed an action – and with almost 5 million actions taken by site visitors, they’re definitely on to something! Examples of individual actions include:
#094 Make coffee for someone busier than you
#025 Use a mug, not a plastic cup
#101 Make someone smile
#013 Recycle your mobile phone
And my personal favorite…..#123 Don’t start a war.
The site demonstrates that small, simple actions have the power to change lives and improve our planet.
From humble beginnings
Founded by David Robinson, a community worker, and Eugenie Harvey, a communications and marketing specialist, the charity has attracted creative thinkers from business, government and the voluntary sector with the aim of finding new and innovative ways to change society for the better. The charity has published two books – including their bestselling Change the world for a fiver which included ideas contributed by people around the world which would make the world a better place. This was closely followed by Change the world 9–5 which focused on encouraging positive behaviour change in the workplace.
The organization is also committed to inspiring young people, and now runs a Young Speakers Program, training young volunteers to give talks and run assemblies in schools across the UK, which encourage their peers to take action on the issues that matter most to them. Their latest campaign, ‘Teach your granny to text’, is designed to encourage intergenerational bonding – helping young and old people to spend time together and learn from each other. So, there’s no shortage of great ideas, and site visitors are invited to contribute their own ideas too. So, if you’ve got a wonderful idea for improving life as we know it, why not email email@example.com …if anyone can make it happen, they can!