Sometimes, a cool, crisp glass of great Californian wine is the only thing that will hit the spot. But if you enjoy drinking wine in the great outdoors, when you’re camping, hiking, fishing or sailing, your options up to now have been pretty limited. No-one wants to cart around heavy bottles of wine in their backpack, right? The most realistic alternative is of course to purchase wine in a box.
Wine – in a box? Yes, I can hear the sharp intake of breath from the wine-lovers amongst you. That’s because there’s always been a certain snobbery about wine boxes, mainly because they’re often pretty low-end vinegar-tasting varieties that inspire little more than a stomach ulcer. That’s until family-owned winery, DFV Wines, who have been making Californian wine for the last 80 years, decided to re-invent boxed wine with the coolest ethical credentials – and no compromise on taste.
Introducing the Bota Box
As a family-run business, DFV Wines demonstrates a serious commitment to environmentally sustainable wine growing and harvesting techniques. The introduction of the Bota Box extends this commitment further, by delivering high quality wine products to consumers using state-of-the-art Eco-friendly packaging, which is not only recyclable, but is also manufactured to minimize it’s carbon footprint.
The Bota Box is a fantastic example of modern product packaging, printed on 100% post-consumer fiber. The graphics which appear on the box are printed onto unbleached Kraft paper, using natural soy-based inks and coatings, instead of petroleum-based varieties. The box is bonded together using cornstarch instead of glue, demonstrating the total commitment to create fully biodegradable packaging solution.
‘Flex-Tap’ technology is built into the Bota Box design, to minimize contact with light and air, thereby ensuring that the wine stays fresh for up to 6 weeks after opening. And of course, DFV’s eco-friendly packaging doesn’t impact one iota on the range of premium vintage wines available for purchase, which include Pinot Grigio, Chardonnay, Cabernet Sauvignon and Merlot.
The product design delivers a smart and environmentally friendly answer to the consumer packaging challenge. The Bota Box boasts an overall reduction in greenhouse gasses by 75% as well as a 50% reduction in waste. The product also has a much lighter shipping weight than traditional glass wine bottles, helping to reduce fuel emissions – and the fact that it is made from entirely renewable sources demonstrates just how much the entire food industry could learn a lot from this humble wine-growing family about how to package produce in a more environmentally-conscious way.
Wine with a mission
Indeed, the company’s ethical credentials don’t stop there. DFV is a committed partner of the Arbor Day Foundation, a non-profit which champions global reforestation. DFV has committed to donate a percentage of all Bota Box wine sales to this cause, as part of the Earth Day celebrations on 22 April 2011. DFV hopes that Bota Box sales will help them with their goal of replanting at least 20,000 trees to help restore US forests.