Turning Blue To Green

I’m pretty sure that most people own a pair (or indeed several pairs) of blue jeans. They’re a staple of the modern day wardrobe, and can be dressed up or dressed down for pretty much any occasion. The thing about jeans is you can get quite sentimental about them. Apart from the fact that they seem to get more comfortable the more you wear them, you’re likely to have had all sorts of adventures and experiences in a particular pair of favorite jeans, so parting with them can be difficult.

However, (and I’m sorry to be the one to break it to you), the chances are that you’ve got some jeans, languishing at the back of your closet, that really are ready to be passed on. Perhaps they have a little tear in the seam, a missing pocket, or a rip at the knee – or perhaps they’ve turned from navy colored denim to that ’80’s stonewashed look, following one too many washes? (Although I hear the stonewashed look is making a come-back – I never can keep up with the latest fashion trends…)

In some cases, your old jeans may be good enough to pass on to a non-profit or charity re-sale shop, allowing somebody else to take them on new adventures. But if your jeans are really on their last legs (excuse the pun), there’s still a chance they can be put to good use.

Jean Insulation

Our jeans have probably kept us warm during wintry weather. Green Jeans Insulation works on exactly the same premise – that denim jeans have qualities which help to keep the heat in! Their ‘Ultratouch’ Denim Insulation products contains at least 90% post-consumer natural fibers – mostly old jeans donated to their company – helping them to produce a high quality, thermal product from sustainable materials to insulate homes and offices.

The Cotton, from blue to green campaign supports Green Jeans Insulation by calling for donations of old jeans from across the country. To date, the campaign has attracted almost 300,000 pieces of denim clothing, enabling the company in turn to manufacture over 500sq ft of Ultratouch Insulation. The campaign organizers have then worked with communities in need to provide free insulation in over 500 homes, helping to drive down energy costs and ensure that homes are using their energy more efficiently.

Teens for jeans

Another innovative US-based youth charity – www.dosomething.org has also been championing jeans recycling amongst teenagers. Their proposition is simple: donate your gently worn jeans to your nearest Aeropostale store, and Do Something will arrange to have them passed on to a homeless shelter or charity. In return, all Teens for Jeans donors get 25% off their next pair of Aero jeans, so everyone’s a winner!

From jeans to flip-flops

In the UK, www.recycleyourjeans.com invites you to send them your old jeans, and in return, they’ll send you back a pair of customized sandals. The design includes a special heel-to-toe technology which supports posture, relieves lower back pain and ensures the right muscles are doing all the work.

Hopefully you’re feeling a little more inspired about the many ways your jeans could live a useful second life. So, what are you waiting for? Start clearing out that closet!


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