Supermarket chain Tesco is one of a number of large firms taking the environment more seriously these days. It recently introduced ‘green’ clubcard points. Instead of just getting points for spending money (points equate to money off vouchers, although there are better ways to use them, look here) you also get ‘green’ points for reusing carrier bags.
Well from Monday until Easter they now offer double ‘green’ points for buying any organic, Fairtrade or Eco-friendly products. They include Fairtrade fruit and coffee, organic bread, energy saving lightbulbs and degradable refuse sacks.
This is a great idea and a good incentive for people to think and buy more ethically and environmentally, but why only till Easter? Is it just to grab attention for a short while? I’d prefer it if it was an ongoing scheme that helped change people’s shopping behaviour.