Who says green isn’t sexy? Actually I don’t know many people who say that, but eco-blog Treehugger has tried to dispel the myth anyway and put together a slideshow of eco-friendly swimsuits for the summer. Apologies to those of you who were hoping for some guys in swimming shorts, it’s just ladies this time. Like the one pictured below which is Mocium’s zebra-print bikini for $220. You can find the slideshow here.
Of course if you don’t need it, don’t buy it. But if you’re buying anyway, Elvis & Kresse create life-style accessories by re-engineering seemingly useless wastes. The innovative and pioneering Fire-Hose range is made exclusively from genuine de-commissioned British fire brigade hoses which, after a distinguished career fighting fires and saving lives, were otherwise destined for landfill.
50% of profits from the fire-hose line are donated to the Fire Fighters Charity.
Not only fire hoses though, according to their site they also use:
# Waste coffee sacks
# Scrap sail cloth
# Used Air Traffic Control flight strips
# Repurposed sunglasses and optician’s boxes
# Reclaimed pewter for our belt buckles
# Parachute silk
# Decommissioned office furniture textiles
I also like their packaging philosophy too. for example any boxes have all been used at least once before, including old shoe boxes, glasses boxes or even pink lady grapefruit crates. They have an inexhaustible supply of used Jiffy bags, product labels are hand printed on the back of used Air Traffic Control Strips and the string is strands of old coffee sacks and much more you can read here.
[Hat tip: Springwise]
Joel wrote about how they’re making graduation gowns out of trash, well now they’re doing the same with sports gear.
‘They’ in this sense are a Virginia-based company called Atayne which is making athletic gear from trash. After an encounter with a performance shirt’s red dye covering one of the founders, the company turned itself to making sportswear from environmentally-sensitive material.
Atayne uses recycled polyester from post-consumer plastic bottles and also recycled cotton. There is even a naturally-derived odour control treatment added to the clothes.
If they perform well than why wouldn’t you buy them? They’ve reasonably priced to – take a look here.
Spotted via Springwise.
We’re always pleased to hear from new companies which are becoming more popular due to their ethical and environment credentials. Here, Stuart Gooding from Finisterre explains a bit about his company.
“Authenticity, innovation and a strong commitment to sustainability are nourishing the growth of what’s been called ‘the perfect brand’.
“What’s in a name? Well, ‘Finisterre’ means literally the ends of the earth, and it’s a word that brilliantly sums up the way that this technical clothing brand is pushing at new frontiers – not just in terms of the performance of its products under the most extreme conditions, but also when it comes to setting new standards of ethical business practice.
“It’s also a name that’s been making impressive waves in the last couple of years, way beyond the serious surfing circles in which it first became known. GQ, for instance, listed Finisterre’s Anabatic shell jacket in their ‘100 Best Things in the World 2007’, while the global trend-spotters at über-cool Monocle magazine recently devoted a double-page spread to what it dubbed ‘the perfect brand’. Not bad for an operation started up in 2003 with a £4,000 loan from [UK charity] The Prince’s Trust and still run by a five-strong team of dedicated surfers from a converted mine-building at St Agnes on the North Cornwall coast.
“Finisterre is tapping into a hunger to connect with something more authentic than the shallow, clichéd values associated with so many of the big, global brands. The guys behind the company are not just talking the talk. For one thing, they’re personally testing their own products on a pretty much daily basis in the most challenging of labs – the Atlantic surf whose thunder is audible from their office. The results are posted on the Finisterre blog, along with vivid reports from other product-testers around the world, including international big-wave surfers, adventure racers and BBC film-crews working in the Antarctic.
“For another, they’ve translated the idea of ethical business into much more than a vague aspiration, finding imaginative ways of reducing the company’s environmental impact in every area, from raw materials supply to product life and recycling. The success of these initiatives helped win Finisterre the Observer Ethical Business Award (2008), The Surfer’s Path Green Wave Award (2008), a Cornwall Sustainability Award (2008) and an ISPO New Brand Award (2008), as well as invitations to address international conferences alongside speakers such as Al Gore.
“In 2007, Finisterre decided to pull production out of China in view of concerns over working conditions and employee rights. Manufacturing now takes place in Devon and Portugal, and at a facility in Colombia run by nuns as part of a rehabilitation project for at risk women, and more recently the company have been spearheading an initiative with a small sheep farmer to bring back a rare breed with the intention of sourcing high quality wool right on their doorstep.”
We hope to have more about Finisterre and its wool breeding programme soon.
Completely the wrong time of year to post a story about this but who cares, it’s a neat idea.
Oak Hall has introduced a line of eco-friendly caps and gowns made from 100%, post-consumer recycled plastic bottles. Named “GreenWeaver” is made of fabric spun from molten plastic pellets. The result is a fabric so comfortably soft you have to feel it to believe it! It takes an average of 23 bottles to make each gown.
After first experimenting with a mix of bamboo and polyester, Oak Hall eventually turned to recycled plastic bottles – already used to make sweatshirts and other clothing – to change the way academic regalia are made and worn.
You can find out more here.
A UK (Cornwall) based surf company has been getting a lot of attention recently for it’s pioneering environmental initiatives. Finisterre have been recognized widely recently winning the 2008 Observer Ethical award and are currently finalists for the RSPCA (Britain’s Royal Society for the Prevention of Cruelty to Animals) good business awards (results may be out by the time you read this).
Their new Australian Merino wool line is shown below, the incredibly fine 17.5 micron merino can be traced from sheep to shelf.
They also aim to use less raw materials, less production effects, less transport, and in the end less environmental footprint left by the business and you as a consumer. Finisterre also sells weatherproof jackets, sweatshirts and other garments to keep you warm and insulated.
I’m always happy for an excuse to get women in swimsuits into Life Goggles. Although this may be the first, and last, time.
With summer here, new swimsuits are on most holidayers shopping list, so why not choose an environmentally friendly one? Treehugger has a slideshow of 10 of the best out there.