Nvohk Crowd Funded and Eco Conscious T-Shirts Launched

nvohk, the crowd funded (i.e. by members like you and me) eco-friendly t-shirt company that I’ve written about here,and many other places, has finally started selling eco-friendly t-shirts. As I’ve promised to keep you updated I though I would show you the t-shirts that I received a couple of weeks ago.

First, the co-founders who invested in the company voted on several designs to be printed in limited runs. They also voted on a new lovely logo, and have had various discussions regarding pricing and postage rates.

As you can see from the image, a tiny 10″x7″ package arrived containing my order. I was most impressed there was no further padding and this helps reduce waste and also keep the cost down. It contained three t-shirts so I was pretty happy. Of course they were very wrinkly, but that’s what an iron is for.

The photo below shows my order that contained two co-founder t-shirts and an ordered shirt (the tree of change). The co-founder t-shirts have changed a little since I posted a video of my previous shirt, and this time I also got a female version of it for my wife (the little t-shirt on the right obviously!).

The t-shirts are made from 100% organic cotton, and are now available for a nice $24.95 from the nvohk shop. I’ve been most impressed with the way Brendon and Sergio have been running things, some interesting discussions have been made, and I feel my views (and everyone’s views of course!) are listened to and acted upon where possible. You can of course, buy the t-shirts, but I also encourage you to join the other 500 or so people and consider becoming a member – this is how it works. Depending on how many t-shirts you want to order, the discounts available to members make joining worth it alone!


nvohk Becomes First Community-managed Eco-clothing Brand

nvohk is a company I’ve talked about many times and I’ve promised to keep you all updated on my progress as a “co-founder”.

They’ve hit their launch target of at least 400 sign-ups and now have members from over 20 countries (with 50% coming from outside the U.S). Next the member packet (including a co-founder t-shirt and member sticker) will ship out by the end of August/early September. You can see my video of my sneak preview of the t-shirt here.

They they will present nvohk’s logo design options the week of August 18th for the first member vote. Around 10 member/co-founder submitted designs plus 10 designs from nvohk’s Creative Director will be up for voting.

nvohk logo

As soon as a logo is selected, members/co-founders will be able to submit their own t-shirt designs. We will collectively select 3-4 t-shirt designs, which will then be produced and offered in both men’s and women’s styles.

Going forward, the plan is to repeat the t-shirt process for 1-2 new t-shirt designs per month starting about 45-60 days after the initial t-shirt designs are offered for sale. All t-shirt designs will be available via www.nvohk.com and members/co-founders will receive 25% off the online retail pricing.

You can read more about how nvohk works, and sign up for $50.

I’ll update you again when the member pack arrives.

nvohk Co-Founder T-Shirt Arrives

Nvohk, the “crowd-funded” eco clothing company that we’ve written about a couple of times send each of the co-founders a t-shirt. As part of my pledge to keep you up to date with how it’s going, a little ahead of the general mailing of t-shirts, I was lucky enough to be sent one as a preview. So I took a quick (28 seconds) video of it to show you what it’s like. I really like the tree logo and it’s made of 100% organic cotton.

If you can’t see the video below, please click here.

nvohk Crowd Funding Clothing Company Goes Live

The eco clothing company that is managed by it’s members, nvohk, has gone live today. Previously we’ve written about the company here, but in brief members will contribute $50 in annual membership dues to…

  • Receive regular business updates and provide ongoing feedback via message boards
  • Help make major business decisions including logo design, product designs, advertising, sponsored athletes and musicians, etc.
  • Members will be invited via email to login to nvohk.com and read about specific business decisions on the table. Members will then vote on their preferred outcome. when members reach a consensus of 60%+ (active votes), the decision will be executed via nvohk’s management.
  • Earn reward points based on 35% of net profits (1 to 1 ratio of dollars to points)
  • Identify and select beneficiaries for corporate charitable donations (10% of net profits to environmental charities)

I will be signing up and plan to keep you all updated on the progress of the company and how well things are going. You can join up too for $50 if the idea and terms appeal to you.

How nvohk works

nvokh – An Eco Clothing Company Run By You

nvohk™ (pronounced ‘invoke’), are a company I signed up a while ago but realised I have never written about. They’re the first community-managed, eco-friendly, surf-inspired clothing company that began recruiting members via www.projectnvohk.com on December 4, 2007 and now have over 2,200 future members.

project nvohk badge - 150 x 225

So what does this mean?! Essentially, you enter your email on their website, and once they hit 5,000 people you will be asked to contribute $50 per year to running a brand new eco-friendly clothing company. You are involved in making the decisions, and choosing designs. You even get a limted edition “founder” t-shirt if you actually become a founder. 10% of net profits go to environmental charities and 35% to members based on how much they have invested.

The full details are:

  • members will contribute $50 in annual membership dues (YOU ARE NOT OBLIGATED TO PAY ANYTHING TODAY) to…
  • receive regular business updates and provide ongoing feedback via message boards
  • help make major business decisions including logo design, product designs, advertising, sponsored athletes and musicians, etc.
  • members will be invited via email to login to nvohk.com and read about specific business decisions on the table. members will then vote on their preferred outcome. when members reach a consensus of 60%+ (active votes), the decision will be executed via nvohk’s management.
  • earn reward points based on 35% of net profits (1 to 1 ratio of dollars to points!)
  • identify and select beneficiaries for corporate charitable donations (10% of net profits!)
  • YES, as a member, you really are in charge

Marks & Spencer and Oxfam Exchange Clothes

For 6 months (that started at the end of Jan) Marks & Spencer (M&S) have joined forces with Oxfam to set up a clothing exchange. Designed with the dual purpose of encouraging people to recycle clothes and raise money for Oxfam’s work, customers who donate M&S clothes to Oxfam will receive a voucher £5/€7, valid for one month, to use with their next purchase of £35/€50 or more. Although buying new clothes paid for with old clothes isn’t the best way of doing things in my opinion, it’s certainly not a bad way of encouraging people to recycle clothes if they are planning on buying more anyway. And perhaps they’ll find something they like in Oxfam!

This is part of M&S’s Plan A – a five year, 100 point “eco-plan”, another point being charging for plastic bags. It’s nice to see a retailer with firm actions in place and a willingness to do them. Their five pillars, to achieve by 2012 are:

M&S Plan A
  • Become carbon neutral
  • Send no waste to landfill
  • Extend sustainable sourcing
  • Help improve the lives of people in our supply chain
  • Help customers and employees live a healthier life-style

What do you think?

Green Link Love – Other Great Green Sites 2

After my first Green Link Love post I received a few emails, two of which stood out. One asking “What is link love?” – it’s simply linking out to other sites that might be of interest to your readers. The “love” part is because it helps the other website as you provide a link and, if done correctly, can help them in their search engine rankings. This isn’t the reason for doing it of course, but it can help.

Life Goggles Green Link Love Logo

The second interesting email was asking whether it was a good idea to link out to competing websites. The way I see it is other green sites are not competition for us. If one person can make a difference by recycling or making an effort to be environmentally responsible and sustainable then they are part of a wider community that are helping make the world a better place. A website is the same, no matter how large or small, that site can make a difference and is part of a community. One that we’re proud to be part of. That said, let’s move on….

As before, for more fun green things on the web, see Adam’s increasingly popular Fun Green Roundups.

First up is the wonderfully named WEEE Man that is a depiction of a human made up of the average amount of electronic waste a UK citizen would use in their lifetime. The WEEE refers to European legislation called the Waste Electrical & Electronic Equipment directive. Full of tips, it’s worth taking a look at.

The ever expanding Green Options has turned one year old. To celebrate, the excellent Sustainablog will be featuring one of our posts every week from now on.

David runs The Good Human, a site that encourages people to be better humans, whether through working to clean up the environment, being active in political issues that mean a lot to you or just being more aware of your life and surroundings. Some great stuff on there, such as 30 uses for a dead tree, and I like the 10% discount on Simple Shoes he currently has at the moment until March 31st.

The National Geographic Intelligent Travel blog is always good value, like the world’s first solar city. Actually Marilyn sent me a link to a stunning article about how your electronic trash is sometimes shipped out to places like Ghana where adults and children melt them down to sell the often toxic metals inside. Fascinating and frightening.

There are a few websites for “green” jobs, though the market is still relatively new and there is yet a definition of what a green job actually is. If you want a job that matters, one place to look is Jobs That Matter. If you’ve tried them, let me know.

G2bgreen has a green to-do list. The tips are pretty unorganized and it is a long list, but there is some gold in there. And while on the subject, they have a list of places to go for green jobs.

Fancy some eco art? Eco Artware creates gifts from recycled , reused and natural materials. If coasters made from re-used metal traffic signs, or a bottle opener made from an old bike chain sound good to you, then take a look. Life Goggles will be reviewing some of their products over the next few months (i.e. when I buy something from there for my wife’s birthday!).

Cool Green Gadgets does exactly what it says on the tin, looks at cool green gadgets.

Finally a question for you – http://www.localcooling.com/ – Has anyone tried it or heard of it?

Well that’s it for this time. Any comments, please post them below – was this too long, too short? Needs more pictures? Would be better as an audio or video post? Just let me know!

If you want to be featured here, drop me a line and we’ll take a look.