Wood Watches Plant A Tree For Every One Sold

Not I’m a big fan of wooden things – not as much as an ex-girlfriend who want a wooden microwave when we moved in together – but as soon as I saw theses watched from WeWOOD I wanted one.

Originally from Florence, Italy, WeWOOD uses Miyota movements in its wooden watches which are “completely absent of artificial and toxic materials”.

And its partnered with American Forests to plant a tree for every watch it sells.

Each watch, available for men and women, costs $119. And I want one.


Spotted via: Springwise.


Dish Detergent Gains Credibility Through Oil Crisis

The makers of Dawn liquid dish detergent are benefiting from the increased publicity generated through the Deepwater Horizon explosion in the Gulf of Mexico. In a coincidental ad campaign before the disaster, Proctor & Gamble, who manufacture Dawn, started advertising the fact that the detergent is used to clean mammals and birds harmed by oil spills. While Procter & Gamble do not have the best environmental track record, it seems that Dawn has brought them some credibility in the field of environmental safety.


The detergent is the preferred soap for nonprofit organisations that clean wildlife to rescue them from disasters, and the ad campaign highlighted this fact before the Deepwater Horizon spill. The ad showed baby otters and ducklings emerging from a bubble bath of Dawn, saved from oil damage.

An ironic product placement for Proctor & Gamble

The product placement for Dawn has made the marketeers of the product uncomfortable, as they are now unintentionally being linked to the crisis.

The number of damaged birds collected by the federal authorities has reached nearly 1,400. As live birds are brought to be cleaned, cameras show images of Dawn bottles in the background being used to wash the birds.

Dawn, which has sent 7,000 bottles of the detergent to the gulf at no charge, and plans to send 5,000 more, has not directly used the disaster to profit, and feels uncomfortable with the turn of events which placed the product at the forefront of environmental news.

The International Bird Rescue Research Center is currently helping nearly 30 birds a day that arrive to be cleaned in Fort Jackson, La. The oil covering them is rubbed with a chemical pretreatment, and then washed with Dawn in sinks in an open warehouse. The process is helping the birds to shake off the oil that is threatening their survival. Once the birds have been cleaned, they are released back to gulf beach areas that are as yet unaffected by the oil spill.

Taking small steps to help in an unimaginable crisis

The Bird Rescue Research Center was founded after two oil tankers collided in San Francisco Bay in 1971 and 7,000 birds were covered in oil. They began using Dawn detergent 1978 as the best product for the job. In recent years, Dawn has started raising money for the center and is on track for $500,000 by the end of the month.

Jay Holcomb, the executive director of the center, acknowledged that it was unclear what happens after the birds were released again, stating that “it is like a Band-Aid to a gunshot wound to the heart,” when we consider the ongoing survival of the birds and mammals in the wake of the oil spill.

Competition: Win Tickets to Radical Nature At The Barbican

Life Goggles has teamed up with the London’s Barbican Art Gallery’s latest exhibition to give away two tickets.

Radical Nature – Art and Architecture for a Changing Planet 1969-2009 exhibition, celebrates the
innovative and environmentally friendly developments that have occurred in the design and architecture fields and the people behind them.

Radical Nature

Tickets usually cost £8 but we have two to give away by answering the simple question below. The closing date is 5pm (GMT) on Monday 5 October and the winners will be notified by email. You can find out more about he exhibition on its website.

Question: In which city is the Barbican Gallery?

This will also sign you up for our free newsletter (you can unsubscribe easily at any time, but must be subscribed when the competition winners are drawn to be in with a chance). If you are already a newsletter reader, then you still need to enter the form below to be in with a chance. Please remember to confirm (opt-in) your subscription!
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Discover the Forest Campaign

Personally, I like the forest and don’t go often enough. The US Forest Service and the Ad Council have a Public Service Announcement campaign about rediscovering the forest. The amount of time U.S. children spend outdoors has declined 50% in the past 20 years, according to the Ad Council. The Forest Service is hoping to change this startling statistic through a PSA project entitled “Where the Other You Lives” that encourages tweens and their parents to re-connect with the great outdoors.

The Forest Service and the Ad Council created a pretty cool microsite for the campaign where you can find local parks and pick up ideas on what to do on an outdoor adventure (leaf rubs, tracking animals, learning to use a compass). Take a look at Discover The Forest here.

Is Dove Destroying Rainforests?

No, not doves as in the birds, but Dove, the palm oil derived soap and personal care products from Unilever.

Greenpeace have launched (another) campaign is to stop Dove (and its maker, Unilever) from apparently destroying Indonesian rainforests and tropical peatlands for palm oil. They have launched a video asking people to talk to Dove while there’s still time (in response to Dove’s famous Onslaught video):

According to Greenpeace Indonesia is the third largest emitter of greenhouse gases in the world, in large part due to the destruction of its forests at the hands of the palm oil industry. As well as accelerating climate change, the destruction of Indonesia’s forests and tropical peatlands for palm oil also puts the many endangered species there (including Sumatran tigers, Javan rhinoceroses and orang-utans) at even greater risk of extinction.

Unilever is buying palm oil from suppliers who destroy Indonesia’s rainforests and are the biggest user of palm oil in the world. To make up your own mind on the issue go here for Greenpeace’s information, and an indepth report here.

Unilever has said “We are looking to determine what actions need to be taken, if any, and will look at the supply chain”, and on their website say “We are the leaders in the search for solutions to achieving sustainable palm oil.’

It Takes 90 Years To Grow A Box Of Kleenex

Greenpeace USA sent us an email to let us know about their new spoof Kleenex site, called Kleercut they have set up. I didn’t realise but the largest stretch of ancient forest in North America is being clearcut for disposable paper products.

For those outside of the USA who might not know how big Kleenex is in the USA, it’s used instead of the word tissue by people I know, as in “Pass me a Kleenex”.

Their website states that “Did you know that it takes 90 years to grow a box of Kleenex? That’s right, every time you use a Kleenex tissue, you are blowing away ancient forests. And every time you use Scott or Cottonelle toilet paper, you’re flushing old growth trees down the toilet. That’s because Kimberly Clark, maker of these products, all but refuses to use recycled paper in its products.”

In 2004 Kimberly-Clark used 3.3 million tons of virgin (tree) fiber. If you want to get involved, check out their website and their Forest-Friendly Schools Toolkit.

[Update: Please check the comments below for some interesting discussion and what virgin tree fiber is]

Greenpeace Kleercut Campaign