Talking About Alternative Fuels – Interview with Ford’s Nancy Gioia

Nancy Gioia – Director, Sustainable Mobility Technologies and Hybrid Vehicle Programs for Ford Motor Company talks to Life Goggles and Ron Doron from The Drivers Seat.TV at the Detroit Auto Show 2009. She covers some very interesting ground such as:

– Plug-in hybrids, a whole suite of all electric vehicles.
– “Range anxiety”.
– Diesel technology.
– EcoBoost.
– Climate Change challenges.

If you can’t see this video please click here.


Greenpeace Does James Bond: Coalfinger

We’ve often featured Greenpeace videos on Life Goggles as they tend to be well mad and informative. You can now add fun to that list with this animated James Bond parody, Coalfinger. You can see it below or on Greenpeace’s dedicated website which has more information and ways to take action. Also Brian “Gordon’s alive!” Blessed is in it.


Planet In Peril Returns Thursday Night!

Tomorrow night (Thursday December 11th), on CNN, Planet in Peril returns. You can read about the first Planet in Peril here, this 2008 special, “Planet in Peril: Battle Lines,” is hosted by Anderson Cooper, chief medical correspondent Dr. Sanjay Gupta and “The Oprah Winfrey Show” correspondent and National Geographic host Lisa Ling.

This time the team investigates serious environmental conflicts, including mass hunger in Cameroon and Congo, melting ice on the North Pole and shark-finning operations in Taiwan and Costa Rica.

Embedded video from CNN Video

Further information about the show and what they will cover was sent to me, and pretty interesting reading it is too. Watch the show at 9pm ET/PT on CNN if you can.


  • Humans kill at least 100 million sharks every year (WildAid)
  • The vast majority of caught shark fins will end up in soup.
  • Shark finning only utilizes 1-5% of the shark’s body-weight.
  • All recorded shark species, with one exception, have declined by more than 50% in the past 8 to 15 years.
  • Shark fins can sell for around 500 dollars a pound.
  • Sharks have existed for over 400 million years, 100 million years before the first dinosaurs appeared on land.
  • Sharks can take 20+ years to reach maturity and can live to 70 years and beyond.


  • The mountain gorilla is one of the world’s most critically endangered species. (WWF)
  • There are no mountain gorillas held in captivity in any legal zoo, private collection or captive breeding center anywhere in the world. (WWF)
  • The mountain gorillas’ habitat is one of the world’s worst conflict zones, straddling Rwanda, Uganda and the Democratic Republic of the Congo.
  • A full grown mountain gorilla’s diet can include up to 60 lbs of vegetation a day.
  • Mountain gorillas spend a lot of their time traveling in search of food, as plants and trees change with the seasons.
  • An adult male gorilla can weight about 400 lbs and eats up to 60 lbs of vegetation a day.
  • When a silverback gorilla is standing upright (say, during a chest beating display) they can be as tall as 5 and a half feet tall. (Gorilla Fund)


  • 97% of children in La Oroya, Peru have elevated blood lead levels. Children’s young body tissue and bones are the most vulnerable to the ill health effects of lead. (Fernando Serrano, St. Louis University researcher)
  • 70% of adults in La Oroya, Peru have elevated blood lead levels. (Fernando Serrano, St. Louis University researcher)
  • La Oroya, Peru named one of the top 10 “World’s Worst Polluted Places” (Blacksmith Institute lists 2006, 2007)

And much more including the illegal Ivory trade in Chad, oil corruption in Nigeria and Zoonotic diseases in Cameroon.

$25k For Your Green Video!

Fancy earning/winning $25,000 for making a video? The X Prize Foundation have announced a new initiative that you may be interested in. They currently offer prizes of $10 million or more for major breakthroughs that have the potential to benefit humanity, such as the Progressive Auto X Prize that is offering $10 million for cars that are super-efficient (100mpg+ or the energy equivalent), clean and attractive.

They are going to pay $25,000 for the best green breakthrough that “would be worthy of a $10 million prize”. All you have to do is make a video a video explaining your prize idea and submit it to the X Prize Foundation channel on

You have to answer three questions: What is the worldwide problem that you are trying to solve? What is the specific prize idea, with rules and judging criteria? How will it benefit humanity?

More details can be found on the video on the X-Prize Youtube page (I couldn’t embed it here, the scoundrels). Ideas have to be in by October 31st and the winner announced on November 15th. Good luck!

Free Green TV

We’ve previously talked about Joost (Aka The Venice Project) that is an free Internet television application with over 20,000 shows which also allows viewers to instant message, channel chat and share their favorite television shows.

What we haven’t really talked about is the green and environmental shows that are available.

Joost Internet TV

National Geographic Green Channel – Presents quality programming with ecological and conscious messages about the environment.

Green TV – A web TV channel dedicated to the environment. The aim of is to raise awareness of environmental issues, especially climate change.

e² Design:The Green Apple – The first episode begins in New York, a city that is leading the charge to green its industrial skyline with several groundbreaking projects. New York combats the urban myth of the bustling city as a “concrete jungle.”

Joost is a great free service and some of the excellent green programming is sure to take up some of the time that would have been otherwise spent watching Yoga 4 Dudes. Not that I’ve seen that of course.

34 Different Recycling Boxes!

Some people find it difficult to recycle with only a mixed recycling box, never mind 34 different ones. Yes, that’s right, Kamikatsu, a town on Shikoku Island in eastern Japan, requires it’s residents to sort their recycling out into 34 different types. Watch the short BBC News video below for more info (if you can’t see it please go here). Whilst I applaud efforts for more recycling, this might just result in more illegal dumping (called “fly-tipping” in the UK). What do you think?

[Via: My Zero Waste]