Book Of Green Launches iPhone App

Life Goggles appears in an ethical directory called Book of Green, which has now launched an iPhone App.

Available in Apple’s App store, the release includes:

– Mobile eco directory to help users find all their eco needs on the go
– News feeds not only from Book of Green, but also from Ethical Junction and King Lion Media, the publishers of National Geographic Green
– Book of Green’s Twitter feed, showing both Book of Green’s tweets and from those they follow

iphone app

The Book of Green 2010 will be doubling it’s distribution next year to 60,000 copies and it will also launch a month earlier – June 2010. Its biggest distributors include National Geographic Green, Permaculture Magazine in WHSmith, Planet Organic, Suma Distribution, plus Eco Village events and Green-Events Distribution.


Can ECO-SAFE Stop Printing Waste?

ECO-SAFE is an idea that intends to help people read your site away from your site without printing it out, therefore saving paper.

var ecov = “tv1”;
document.write(unescape(“%3Cscript src=’’ type=’text/javascript’%3E%3C/script%3E”));

As you can see from the widget to the right, you get a couple of options of how you want to read it, via email or via a PDF to your email.

Currently the first option works great, though I’ve had a few issues with the second option. There are numerous widgets that you can integrate on your website or blog, form large ones like this to minimalist ones. You can also download the WordPress plugin to quickly integrate this with your blog.

Do you think this is a good idea? We removed the default option on this site to print the page, but of course people can just select Print from their browser menu if they prefer reading that way. Will it be useful? Take a look at ECO-SAFE and let us know what you think.

California Shows It’s Solar Hot Spots

Issac from Cooler Planet dropped me a line to tell me about a new map they created that depicts the concentration of solar installations (both number of systems as well as the total watts) in California, USA.

It charts the growth of solar power over the last few years, only for California, but it’s quite interesting. In 2002, only 1,675 grid connected photovoltaic installations were registered with the California Energy Commission. Now in 2008 there are 29,628 installations recorded, which is a 17 times increase in just 6 years! In the last 3 years alone total installations have more than doubled.

Cooler Planet Solar Map

Take a look at the map here.

UK’s First Non-Profit Price Comparison Site Launches

We’ve previously talked about donating to charity whilst you search, however you can now donate to charity whilst you compare prices.

NeverGreedy is a non-profit price comparison site that tries to make it simple for consumers to reduce the environmental impact of their online purchases while saving money. When you buy a product (not just search for one) via the NeverGreedy site, retailers pay NeverGreedy a commission. 80% of this is then donated to projects that promote sustainable environments and livelihoods around the world through technology and education.

NeverGreedy Logo

Currently they have over 1,000 retailers to choose from (in the UK only at the moment), including Amazon, John Lewis, M&S, British Airways, Dell, Apple, HMV and The Body Shop as well as the main UK Gas, Electric, Telephone and Broadband suppliers.

According to themselves, NeverGreedy is:
– An effective yet simple first step in reducing the impact of online shopping.
– Unique in donating 80% of all revenue generated.
– An effective way for consumers to signal to retailers that the environment is important.
– A new way for ethical and eco friendly retailers to promote themselves and their products.

Examples of how NeverGreedy works.
i) A £829 Apple laptop is purchased via NeverGreedy, earning 2.5% or £20.73 in commission.
ii) A person signs up for 12-month contract with BT Broadband via NeverGreedy, earning £30 in commission.
iii) A £79.95 kids toy from John Lewis is purchased via NeverGreedy, earning 5% or £4 in commission.

The final donations for the above examples would be i) £16.58, ii) £24 & iii) £3.20.

This money would then donated to a project that would use the money to conserve land / plant trees (nearly 1 acre could be purchased for the combined total of the above three examples).

If you’ve tried NeverGreedy then why not let us know what you think?

Carbon Neutral Web Hosting Is Here (With 10% Off)

A new web hosting company called Solar Energy Host is offering carbon-free web hosting. Based in Salt Spring Island in Canada and the first of its kind in the country, Solar Energy Host offers 100% carbon free web hosting that generates zero green house gas emissions.

It’s not carbon neutral but carbon free.

Company founder, Aaron Handford, said: “By using solar power to host the sites I saw an opportunity to make a difference in a real way. Instead of using the “carbon neutral” system where companies purchase carbon credits to offset their green house gas emissions, we offer a cleaner solution – websites powered by solar energy – nothing comes from the grid, it’s carbon-free.”

It’s a good idea as I often think trying to be environmentally friendly is at odds with the fact I’m using a computer to write about it on.

Some more details below, please let us know if you’ve had experience of using it. At the moment if you sign up with the code ‘solarrules’ you’ll get 10% off.

What makes it possible is a state-of-the art server that is part of the only solar powered professional web server system in the world. The servers and technology are based in California where solar powered solutions are cropping up in dramatic fashion. A Salt Spring Island based company; Solar Energy Host presents a great hosting solution – and another way to make a difference in the fight to stop global warming. For more information please visit:

Product Review: BadBuster Browser Plugin

BadBuster is two things – an online search engine and a browser plugin. The difference is that is scores companies on their environmental credentials. I downloaded the free browser plugin which works in a similar way to the website. Instead of you entering a company’s name in the search box, the plugin underlines certain words on your web page – either in green, yellow or red – highlighting that there is an environmental rating for that company.


Hovering over the underlining brings up a box giving an environmental score out of 100 for that company and clicking the box leads you to the BadBuster website to find out more.

Simple stuff and pretty neat. It was easy to download and I didn’t even need to restart Internet Explorer, never mind my computer, for it to start working. It works for Internet Explorer 6 and 7 on Windows XP or Vista when I tested it but by the time you read this there should be a Firefox version and more in 2008.


The system works pretty unobtrusively, it does take some getting used to at first, having words underlined all over the place, but the traffic light colour coding is effective (red=bad, green=good, yellow=hmmm) and I found myself hovering and clicking through to find out more. BadBuster uses a 0-100 scale rankings based upon various sources include Climate Counts, BusinessWeek, KnowMore, and the Carbon Disclosure Project and also lets you compare the particular company with similar firms in the field.

All well and good. I found it quite nice, but not something I can’t live without. There’s the novelty concept and the fact I’m interested in the environment, however I’m not sure how useful it would be for the average user. The BadBuster website is a handy resource for people who want to find out more about a company to make their business/shopping choices based on their environmental rating so having it on every webpage only saves a bit of time. For the moment I’ve left it on my computer to see if I don’t mind all the colours and pop-ups, otherwise I’m taking it off and will just search using the website if I want to learn more.